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Channing Tatum Launches ‘Born and Bred’ American Vodka

Channing Tatum Launches ‘Born and Bred’ American Vodka


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The 80-proof American craft vodka is made from glacial water from the Grand Teton Mountains and Idaho potatoes

Print on the inside of the vodka bottle’s label reads: “Cross my heart and hope for mischief.”

Celebrities are really setting out to expand their portfolios — just this week, Lady Gaga announced she will launch her own wine brand, Grigio Girls, and now, 21 Jump Street star Channing Tatum has debuted his own very own vodka, Born and Bred.

The concept of Born and Bred came about when Tatum and his friend Jack were drinking one day and thought about the lack of American representation in the vodka business, Tatum told Bon Appétit.

The pair tested out 25 distilleries and discovered Grand Teton Distillery, which specializes in gluten-free, potato vodka made in Driggs, Idaho.

“It just tasted better, different than any vodka that was on the top shelf,” Tatum said. “There was a smooth taste to do it, like a cool feeling in your mouth. The after taste doesn’t burn.”

The Magic Mike star said he initially had no intention of getting into the vodka business. He was just a fan of the spirit, having taken his first sip at age 13.

The vodka is available online for $26.99.


Channing Tatum enjoyed ‘freaking people out’ with vodka delivery

Channing Tatum found himself playing a new role this weekend: delivery boy.

In collaboration with the Saucey App – an alcohol delivery service — Channing Tatum took to the streets to bring his vodka brand, Born and Bred, into the homes of unsuspecting Saucey users.

Tatum also filmed the encounters on Instagram, and the reactions are priceless — if albeit a little profanity-laced, as Tatum pointed out in one caption.

“A few of you owe money to the swear jar," he wrote.

WARNING: Some of the following footage contains strong language. Viewer discretion is advised.

Most of the folks Tatum delivered to were either already drinking or hungover from previous festivities, but all were excited to see him. He even paused during his new job of “delivering @bornandbred Vodka to the good people of LA,” he wrote on Instagram, to partake in the fun and share a shot with one of the households he delivered to.

Tatum launched Born and Bred, an American craft vodka, earlier this year. The locally sourced spirit is the celebrity’s first foray into the liquor industry, which he started with a plan to “Cross my heart and hope for mischief”— a wish printed in all caps inside each bottle.

When he first stated his plans for the vodka brand, he told People: “I want to just cause a little havoc, get into some trouble, get into some safe, manageable mischief.”


Channing Tatum enjoyed ‘freaking people out’ with vodka delivery

Channing Tatum found himself playing a new role this weekend: delivery boy.

In collaboration with the Saucey App – an alcohol delivery service — Channing Tatum took to the streets to bring his vodka brand, Born and Bred, into the homes of unsuspecting Saucey users.

Tatum also filmed the encounters on Instagram, and the reactions are priceless — if albeit a little profanity-laced, as Tatum pointed out in one caption.

“A few of you owe money to the swear jar," he wrote.

WARNING: Some of the following footage contains strong language. Viewer discretion is advised.

Most of the folks Tatum delivered to were either already drinking or hungover from previous festivities, but all were excited to see him. He even paused during his new job of “delivering @bornandbred Vodka to the good people of LA,” he wrote on Instagram, to partake in the fun and share a shot with one of the households he delivered to.

Tatum launched Born and Bred, an American craft vodka, earlier this year. The locally sourced spirit is the celebrity’s first foray into the liquor industry, which he started with a plan to “Cross my heart and hope for mischief”— a wish printed in all caps inside each bottle.

When he first stated his plans for the vodka brand, he told People: “I want to just cause a little havoc, get into some trouble, get into some safe, manageable mischief.”


Channing Tatum enjoyed ‘freaking people out’ with vodka delivery

Channing Tatum found himself playing a new role this weekend: delivery boy.

In collaboration with the Saucey App – an alcohol delivery service — Channing Tatum took to the streets to bring his vodka brand, Born and Bred, into the homes of unsuspecting Saucey users.

Tatum also filmed the encounters on Instagram, and the reactions are priceless — if albeit a little profanity-laced, as Tatum pointed out in one caption.

“A few of you owe money to the swear jar," he wrote.

WARNING: Some of the following footage contains strong language. Viewer discretion is advised.

Most of the folks Tatum delivered to were either already drinking or hungover from previous festivities, but all were excited to see him. He even paused during his new job of “delivering @bornandbred Vodka to the good people of LA,” he wrote on Instagram, to partake in the fun and share a shot with one of the households he delivered to.

Tatum launched Born and Bred, an American craft vodka, earlier this year. The locally sourced spirit is the celebrity’s first foray into the liquor industry, which he started with a plan to “Cross my heart and hope for mischief”— a wish printed in all caps inside each bottle.

When he first stated his plans for the vodka brand, he told People: “I want to just cause a little havoc, get into some trouble, get into some safe, manageable mischief.”


Channing Tatum enjoyed ‘freaking people out’ with vodka delivery

Channing Tatum found himself playing a new role this weekend: delivery boy.

In collaboration with the Saucey App – an alcohol delivery service — Channing Tatum took to the streets to bring his vodka brand, Born and Bred, into the homes of unsuspecting Saucey users.

Tatum also filmed the encounters on Instagram, and the reactions are priceless — if albeit a little profanity-laced, as Tatum pointed out in one caption.

“A few of you owe money to the swear jar," he wrote.

WARNING: Some of the following footage contains strong language. Viewer discretion is advised.

Most of the folks Tatum delivered to were either already drinking or hungover from previous festivities, but all were excited to see him. He even paused during his new job of “delivering @bornandbred Vodka to the good people of LA,” he wrote on Instagram, to partake in the fun and share a shot with one of the households he delivered to.

Tatum launched Born and Bred, an American craft vodka, earlier this year. The locally sourced spirit is the celebrity’s first foray into the liquor industry, which he started with a plan to “Cross my heart and hope for mischief”— a wish printed in all caps inside each bottle.

When he first stated his plans for the vodka brand, he told People: “I want to just cause a little havoc, get into some trouble, get into some safe, manageable mischief.”


Channing Tatum enjoyed ‘freaking people out’ with vodka delivery

Channing Tatum found himself playing a new role this weekend: delivery boy.

In collaboration with the Saucey App – an alcohol delivery service — Channing Tatum took to the streets to bring his vodka brand, Born and Bred, into the homes of unsuspecting Saucey users.

Tatum also filmed the encounters on Instagram, and the reactions are priceless — if albeit a little profanity-laced, as Tatum pointed out in one caption.

“A few of you owe money to the swear jar," he wrote.

WARNING: Some of the following footage contains strong language. Viewer discretion is advised.

Most of the folks Tatum delivered to were either already drinking or hungover from previous festivities, but all were excited to see him. He even paused during his new job of “delivering @bornandbred Vodka to the good people of LA,” he wrote on Instagram, to partake in the fun and share a shot with one of the households he delivered to.

Tatum launched Born and Bred, an American craft vodka, earlier this year. The locally sourced spirit is the celebrity’s first foray into the liquor industry, which he started with a plan to “Cross my heart and hope for mischief”— a wish printed in all caps inside each bottle.

When he first stated his plans for the vodka brand, he told People: “I want to just cause a little havoc, get into some trouble, get into some safe, manageable mischief.”


Channing Tatum enjoyed ‘freaking people out’ with vodka delivery

Channing Tatum found himself playing a new role this weekend: delivery boy.

In collaboration with the Saucey App – an alcohol delivery service — Channing Tatum took to the streets to bring his vodka brand, Born and Bred, into the homes of unsuspecting Saucey users.

Tatum also filmed the encounters on Instagram, and the reactions are priceless — if albeit a little profanity-laced, as Tatum pointed out in one caption.

“A few of you owe money to the swear jar," he wrote.

WARNING: Some of the following footage contains strong language. Viewer discretion is advised.

Most of the folks Tatum delivered to were either already drinking or hungover from previous festivities, but all were excited to see him. He even paused during his new job of “delivering @bornandbred Vodka to the good people of LA,” he wrote on Instagram, to partake in the fun and share a shot with one of the households he delivered to.

Tatum launched Born and Bred, an American craft vodka, earlier this year. The locally sourced spirit is the celebrity’s first foray into the liquor industry, which he started with a plan to “Cross my heart and hope for mischief”— a wish printed in all caps inside each bottle.

When he first stated his plans for the vodka brand, he told People: “I want to just cause a little havoc, get into some trouble, get into some safe, manageable mischief.”


Channing Tatum enjoyed ‘freaking people out’ with vodka delivery

Channing Tatum found himself playing a new role this weekend: delivery boy.

In collaboration with the Saucey App – an alcohol delivery service — Channing Tatum took to the streets to bring his vodka brand, Born and Bred, into the homes of unsuspecting Saucey users.

Tatum also filmed the encounters on Instagram, and the reactions are priceless — if albeit a little profanity-laced, as Tatum pointed out in one caption.

“A few of you owe money to the swear jar," he wrote.

WARNING: Some of the following footage contains strong language. Viewer discretion is advised.

Most of the folks Tatum delivered to were either already drinking or hungover from previous festivities, but all were excited to see him. He even paused during his new job of “delivering @bornandbred Vodka to the good people of LA,” he wrote on Instagram, to partake in the fun and share a shot with one of the households he delivered to.

Tatum launched Born and Bred, an American craft vodka, earlier this year. The locally sourced spirit is the celebrity’s first foray into the liquor industry, which he started with a plan to “Cross my heart and hope for mischief”— a wish printed in all caps inside each bottle.

When he first stated his plans for the vodka brand, he told People: “I want to just cause a little havoc, get into some trouble, get into some safe, manageable mischief.”


Channing Tatum enjoyed ‘freaking people out’ with vodka delivery

Channing Tatum found himself playing a new role this weekend: delivery boy.

In collaboration with the Saucey App – an alcohol delivery service — Channing Tatum took to the streets to bring his vodka brand, Born and Bred, into the homes of unsuspecting Saucey users.

Tatum also filmed the encounters on Instagram, and the reactions are priceless — if albeit a little profanity-laced, as Tatum pointed out in one caption.

“A few of you owe money to the swear jar," he wrote.

WARNING: Some of the following footage contains strong language. Viewer discretion is advised.

Most of the folks Tatum delivered to were either already drinking or hungover from previous festivities, but all were excited to see him. He even paused during his new job of “delivering @bornandbred Vodka to the good people of LA,” he wrote on Instagram, to partake in the fun and share a shot with one of the households he delivered to.

Tatum launched Born and Bred, an American craft vodka, earlier this year. The locally sourced spirit is the celebrity’s first foray into the liquor industry, which he started with a plan to “Cross my heart and hope for mischief”— a wish printed in all caps inside each bottle.

When he first stated his plans for the vodka brand, he told People: “I want to just cause a little havoc, get into some trouble, get into some safe, manageable mischief.”


Channing Tatum enjoyed ‘freaking people out’ with vodka delivery

Channing Tatum found himself playing a new role this weekend: delivery boy.

In collaboration with the Saucey App – an alcohol delivery service — Channing Tatum took to the streets to bring his vodka brand, Born and Bred, into the homes of unsuspecting Saucey users.

Tatum also filmed the encounters on Instagram, and the reactions are priceless — if albeit a little profanity-laced, as Tatum pointed out in one caption.

“A few of you owe money to the swear jar," he wrote.

WARNING: Some of the following footage contains strong language. Viewer discretion is advised.

Most of the folks Tatum delivered to were either already drinking or hungover from previous festivities, but all were excited to see him. He even paused during his new job of “delivering @bornandbred Vodka to the good people of LA,” he wrote on Instagram, to partake in the fun and share a shot with one of the households he delivered to.

Tatum launched Born and Bred, an American craft vodka, earlier this year. The locally sourced spirit is the celebrity’s first foray into the liquor industry, which he started with a plan to “Cross my heart and hope for mischief”— a wish printed in all caps inside each bottle.

When he first stated his plans for the vodka brand, he told People: “I want to just cause a little havoc, get into some trouble, get into some safe, manageable mischief.”


Channing Tatum enjoyed ‘freaking people out’ with vodka delivery

Channing Tatum found himself playing a new role this weekend: delivery boy.

In collaboration with the Saucey App – an alcohol delivery service — Channing Tatum took to the streets to bring his vodka brand, Born and Bred, into the homes of unsuspecting Saucey users.

Tatum also filmed the encounters on Instagram, and the reactions are priceless — if albeit a little profanity-laced, as Tatum pointed out in one caption.

“A few of you owe money to the swear jar," he wrote.

WARNING: Some of the following footage contains strong language. Viewer discretion is advised.

Most of the folks Tatum delivered to were either already drinking or hungover from previous festivities, but all were excited to see him. He even paused during his new job of “delivering @bornandbred Vodka to the good people of LA,” he wrote on Instagram, to partake in the fun and share a shot with one of the households he delivered to.

Tatum launched Born and Bred, an American craft vodka, earlier this year. The locally sourced spirit is the celebrity’s first foray into the liquor industry, which he started with a plan to “Cross my heart and hope for mischief”— a wish printed in all caps inside each bottle.

When he first stated his plans for the vodka brand, he told People: “I want to just cause a little havoc, get into some trouble, get into some safe, manageable mischief.”


Watch the video: Channing Tatum on Choosing Projects